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Digital Sharecropping – Why Most Facebook Customization is Wasted Effort
Part 3 of a 3-Part Rant The time, money, and overall exertion being spent on customizing Facebook fan pages is largely misspent. Just because you CAN replicate much of your corporate website...
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6 Critically Undervalued Social Media Success Metrics
People who say social media isn’t measurable aren’t looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. The...
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6 Parts of Your Company That Should be Listening to Social Conversations
“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. When it rang, you answered,...
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Have We Seen This Social Media Movie Before?
People say social media is unicorn, but it’s really just a horse. Sure, social media empowers customers like nothing before it. And of course, social media creates a new level of real-time...
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The 5 Reasons Most Companies Aren’t Measuring Social Media
We hate math. Our abhorrence for calculation enables us to mutually agree on statistically dubious metrics with nary a shrug or arched eyebrow. Consider Nielsen ratings, which are used to determine the...
View ArticleThe 5 Dangerous Realities of Social Media for Business
The 5 Dangerous Realities of Social Media View more presentations from Jay Baer (summary of my keynote at Get Social PRSSA) The Crossroads: Social or Media? As social networking has soared to become...
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Don’t Ignore Social Media’s Research Value
Co-written with Kyle Mensing, an economics grad with a creative bent who is trying to merge business and social. Our intrinsic understanding of opportunity cost is what defines us as people. Our...
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A New Way to Calculate What Facebook is Worth to Your Business
Facebook for business is email newsletters 2.0. You’re trying to accomplish the same things on Facebook that you are in email, aren’t you? You want to keep your business top-of-mind among people that...
View ArticleSocial Media Measurement – A 6 Step Process
Can you measure social media? Of course you can. But social media measurement is not always easy. For a full and very specific account of how to measure social media in your company, pick up a copy of...
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A Hammer Isn’t a House – Don’t Confuse Tools with Metrics
Last week I spoke about The NOW Revolution at a dinner for 50 or so social media and email marketers, all employed by major corporations based in NYC. It was a great time. Steaks were eaten. Wine...
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Did This National Restaurant Chain Put Too Much Love Into the Like?
I’m glad that more and more companies are putting significant effort into their social media programs. Really, I am. But, we can’t let enthusiasm obfuscate reality, and that seems to be occurring with...
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Calculate Your Blogging ROI in 9 Steps
Blogging isn’t free. Creating and sustaining a good blog for yourself or your company is a highly labor-intensive proposition. The people (maybe you) working on the blog could be doing something else...
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Not Tracking Social Media ROI is Your Fault
Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to...
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The 5 Top Google Analytics Reports for Social Media Marketers
Do you have your copy of Youtility: Why Smart Marketing is About Help not Hype? Visit Amazon or Barnes & Noble to get your copy now! Ever feel the pressure to prove social media’s value beyond...
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How to Uncover Meaningful Social Data
Image via BigStockPhoto.com Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. Interesting...
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Think Bottom Line, Not Top Line, on Social Media ROI
There’s been a lot of conversation lately about social media ROI but the hand-wringing about it is totally misplaced. True ROI (return on investment) calculations are possible in cause/effect marketing...
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The Incredible Efficiency of Social Media
(originally written for TalentZoo) The explosion in marketing and message conveyance opportunities is simply breathtaking. We’ve gone from 3 TV stations to 500+. Satellite radio. Hundreds of new...
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Friend or Faux – 6 Ways to Activate Customers
Two questions. How many Facebook fans does your company have? What do you want your Facebook fans to do on behalf of your company? Way too many people can answer the first question, but not the second....
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A New Formula for Measuring PR Success
Isn’t there a better way to measure PR effectiveness? Experienced digital marketers know that “conversion rate” is the holy grail of online success metrics. Conversion rate is the percentage of...
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Why Social Media Helps the Rich Get Richer
Do you accept the premise that “social media” has expanded well beyond its consumer-generated content roots to encompass a much larger trend of customer-centrism and candor? Do you believe that the...
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